Confidential
Proposal
01

Building the reporting layer Archstone has been forced to run by hand

A Greenlit design-partner proposal centered on distribution statement ingest, producer reporting, and contract-linked avails.

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Greenlit logo
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Archstone Entertainment logo
Archstone Entertainment
Design Partner Proposal
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Proposal Deck
Confidential
March 10, 2026
Current State
02

The reporting problem is not analysis. It is ingestion, normalization, and visibility.

Archstone receives distributor statements in inconsistent formats, needs to turn them into internal reporting, and then has to translate that same data back out to producers.

The workflow already exists. The issue is that statement data still has to be manually entered, cleaned, and reassembled before the team can answer a simple question about a title, a quarter, or a producer update.

The first useful build is the one that stops the team from touching the same statement data twice.
17

Years of company history

Enough operating data to inform a real internal system.

PDF / Excel

Statement intake

Distributor reporting usually arrives as Excel or PDF before anyone can work with it.

~5

Core team members

A small team needs one shared operating system, not more tabs.

20-30

Movies per statement

A single statement can cover 20 to 30 titles, which is why manual sorting breaks down fast.

Proof Of Need
03

The proof of need is already in Archstone's current reporting workflow

Nothing in this proposal is speculative. The current process already has structure. It just requires too much manual translation between incoming statements, internal reporting, producer updates, and avails tracking.

This is a workflow that already exists, waiting for better software around it.
๐Ÿ“ฅ

Incoming distributor statements

PDF + EXCEL

Distribution data arrives by email, usually as a PDF or Excel file, and is not already in a system Archstone can work from.

โš™๏ธ

Manual normalization

RE-ENTRY WORK

Someone still has to sort the statement, identify the movie, period, and values, and enter or organize the result manually.

๐Ÿง 

Internal accounting reports

QUARTER-END WORK

The internal reporting layer is valuable, but today it is built from incoming statements instead of generated from a normalized data model.

๐Ÿ—‚๏ธ

Producer reporting and avails

MANUAL OUTPUTS

Producers need title-level visibility, while avails and contract-linked territory status still sit outside the reporting workflow.

โœจ

Operational reference point

PORTAL REFERENCE

The Jackrabbit portal gave the team a clearer reference for centralized title management, contract tracking, reporting, release dates, and internal accounting visibility.

Pain Points
04

The current system works because a few people keep carrying it

Archstone's pain is concentrated around getting distribution data into one system, turning it into reliable reporting, and sharing the right slice of that data with the right people.

๐Ÿ“จ

Fragmented statement formats

Distributor reporting comes in multiple file formats and is not ready to use on arrival.

โš ๏ธ

Manual data entry

The team still has to touch the same reporting data by hand before it becomes useful.

๐Ÿ”

Producer reporting drag

Producer-facing updates are tedious because the data has to be rebuilt into a report each time.

๐Ÿ—ƒ๏ธ

No central lookup layer

The team needs one place to search by title, quarter, source, and reporting period.

๐Ÿ‘๏ธ

Avails disconnected from contracts

Territory availability and expiration logic should tie back to contract data, not just live in a sheet.

๐Ÿ“‹

Avails lookup is still clunky

The team wants to quickly see what territories are available and when they expire, but today that still lives in a Google Sheet database Scott called "not ideal."

System Architecture
05

Greenlit already covers the platform layer. Archstone needs a reporting workflow on top.

The proposal is designed to enhance the existing Greenlit platform with Archstone-specific workflows. It is to use Greenlit as the foundation, then add the Archstone-specific workflows around distribution ingest, normalized reporting, producer visibility, and contract-linked avails.

โœจ The Assist Layer
Greenlit can layer in AI-assisted statement intake, contract retrieval, reporting prompts, and title-level search while keeping human review in control.
Ingest Layer

Bring incoming statements into one system

Use Greenlit as the entry point for forwarded distributor emails, PDF statements, and Excel files.

โœ“
$12,100
โœ“
$9,800
โœ“
$4,600
Reporting Layer

Normalize the data once

Turn title, source, period, revenue, fees, expenses, and balance into structured reporting data the team can reuse.

PDF Excel Email
Incoming
Normalize
Title
Source
Period
Revenue
Fees
Balance
Producer Views

Share the right title-level view

Greenlit's permissioning model can be adapted so producers only see their film and only the reporting data meant for them.

P
Producer Portal
genesis / q1 report
title only
โ€ข
Other Archstone Titles
masked from producer access
hidden
A
Archstone Internal
full reporting view
admin
Contract + Avails

Tie terms back to availability

Sales agreements, distribution terms, avails, and expirations can sit next to the reporting system instead of outside it.

Territory Status contract linked
Sales Agreement Latin America Output Deal
term to jun 2026
Germany expires 2027 sold
Latin America expires 2026 expiring
Australia open available
Greenlit Core Platform
Phase 01
06

Build the Archstone distribution reporting hub

Phase 1 should solve the internal ingest and reporting problem first, before producer access or deeper rights tooling.

Scope Of Work
โœ“

Forward or upload distributor statements from email, PDF, and Excel

โœ“

Normalize top-level values by title, source, period, revenue, fees, and balance

โœ“

Create internal dashboards and search by title and quarter

โœ“

Generate internal reporting outputs from one consistent data layer

โœ“

Keep human review in the loop so statement accuracy stays controlled

Target Outcome
Stop re-entering statement data by hand and give Archstone one trusted internal reporting hub.
Phase 02
07

Turn internal reporting into a producer portal

Once the internal reporting layer is stable, the next step is to expose the right slice of that data to producers and connect it to contract and avails context.

โœ“

Permissioned title-level producer views

โœ“

Quarter-based producer report generation

โœ“

Upload and summarize sales or distribution agreements

โœ“

Link sold territories and expirations back to avails

Strategic Outcome
Use one normalized reporting layer for both internal operations and producer-facing updates.
Portal Logic
01

Ingest

Forward or upload the incoming statement once.

02

Normalize

Sort it into title, source, period, revenue, fees, and balance.

03

Summarize

Generate internal and quarter-end producer reporting from the same data.

04

Share

Expose only the permitted title-level view to the producer on that film.

Quoted Outcome
Build the data layer once, then reuse it for internal reporting and external updates.
Phase 03
08

Build out rights visibility and waterfall management

Once reporting and producer visibility are in place, Greenlit can extend the system into title-level rights visibility, contract-connected avails, and waterfall structures, stakeholder allocations, and payout logic.

Phase 3 Scope
๐Ÿ“„

Upload and summarize sales and distribution agreements

๐ŸŒ

Track sold territories, expirations, and avails together

๐Ÿ—‚๏ธ

Title-level rights visibility and tracking

๐Ÿงพ

Track waterfall structures, stakeholder allocations, and payout logic

๐Ÿ”Ž

Searchable contract and reporting assistant

๐Ÿ“ก

Additional integrations once the core data model is stable

Greenlit icon
GREENLIT PLATFORM
๐Ÿ“ก
Market Data
๐Ÿ—‚๏ธ
New
Rights Ledger
๐Ÿงพ
Waterfalls
๐Ÿ“ˆ
Modeling
๐Ÿ””
Alerts
Rollout Timeline
09

A rollout sequence you can actually talk through

This gives the project a practical order of operations: stabilize the internal reporting layer first, open up the producer-facing workflow second, then build the deeper rights and waterfall layer on top.

Phase 1

Reporting and ingest foundation

Stand up statement intake, top-level normalization, title and quarter search, and the internal reporting hub the team can trust.

Weeks 1-4
Phase 2

Producer views and avails workflow

Turn the normalized reporting layer into permissioned producer updates, then connect sold territories, expirations, and contract context.

Weeks 5-8
Phase 3

Rights visibility and waterfall management

Extend the system into title-level rights tracking, waterfall structures, stakeholder allocations, payout logic, and the deeper financial workflows that build on the core reporting model.

Weeks 9-15
Market Opportunity
10

This is a
sales company gap
not a one-company problem

The same pain shows up across sales agencies and lean studios: statements arrive in inconsistent formats, reporting is still manual, and producers need updates without direct access to internal systems.

๐Ÿงญ
Product Strategy
It helps Greenlit build the right product now.
๐Ÿค
Long-Term Value
As Greenlit solves this with Archstone, the workflow can generalize across dozens of similarly structured sales teams.
Partnership Structure
11

A design-partner build layered on top of Greenlit

Archstone would not be commissioning an entirely separate product. The proposal is to adopt Greenlit as the base platform, then layer a focused custom build around Archstone's distribution ingest, reporting, producer visibility, and avails workflows.

๐Ÿงญ

Workflow discovery

Map incoming statements, current reports, avails sheets, and contract workflows.

๐Ÿง 

Sample-file mapping

Use real statement and contract examples to shape the extraction and reporting model.

๐Ÿ› ๏ธ

Phased implementation

Ship ingest and reporting first, then producer views and avails, then rights visibility and waterfall management.

๐Ÿ”

Feedback loop

Use real usage inside Archstone to refine the broader Greenlit product.

Compensation Principle
This should begin as a paid custom implementation on top of Greenlit, shaped around Archstone's workflow.
โ†’Initial custom build fee: $15,000 one-time across the full three-phase plan: reporting and ingest first, producer views and avails second, and rights visibility plus waterfall management third.
Commercial Structure
12

A focused custom build on top of Greenlit

This proposal is structured around the initial Archstone build itself: the distribution reporting hub, producer portal foundations, contract-linked avails, and the rights plus waterfall workflow Greenlit will implement with the team.

โœ“

Greenlit foundation

Use Greenlit as the base environment for projects, contracts, permissioning, and internal coordination.

โœ“

Custom implementation

Archstone-specific statement ingest, reporting workflow, producer portal foundations, and rights / waterfall management.

โœ“

Scope refinement

Use real statement and contract samples to tighten extraction and avails behavior before implementation sequencing.

Initial Build Fee
Custom build:
$15,000 one-time
Covers workflow mapping, statement ingest and normalization foundations, the internal reporting hub, producer portal foundations, contract-linked avails support, and the rights visibility plus waterfall management scope described across the three-phase plan.
Strategic Value
13
Archstone Entertainment
Archstone Entertainment
Design Partner Environment

Why Archstone is the right design partner

โœ“

Real operating complexity

Sales, production, legal, accounting, and market workflows already collide in one small team.

โœ“

Real statement complexity

The team is already dealing with PDF and Excel reporting from multiple distribution sources.

โœ“

Frequent reporting pressure

The workflow gets stress-tested by quarter-end reporting and ongoing producer update requests.

โœ“

Specific requirements

The team is now clearly asking for ingest, reporting, producer visibility, and avails support rather than vague automation.

โœ“

Category relevance

If this works for Archstone, it can translate to other lean sales agencies and studios.

"It could be a big business for you guys if you can become the go-to developer that can create these systems around what a lot of sales agents do."
Jack Sheehan
Action Plan
14

Proposed next steps

01

Align on the design-partner scope and commercial structure.

02

Confirm the highest-priority Phase 1 workflow needs.

03

Identify sample statement files, current reports, and contract examples for implementation planning.

04

Approve the Phase 1 distribution scope, budget, and rollout order.

05

Kick off the design-partner build on top of Greenlit.

Process the statements once.
Give Archstone a cleaner way to report and run the slate.